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Closer Look Sports - by Steve Gann

 

Manning: Most Valuable Sports Marketer

December 15th 2009 05:51
: Peyton Manning: Most Valuable Sports Marketer
Now that Tiger Woods seems to lose another endorsement contract daily, where will these companies turn for their next spokesperson? For golf endorsements I would expect many to stay with Tiger or flock to another golfer, but many of Tiger's deals were with companies that had little to do with golf. Peyton Manning could pick up more but with eight major deals already I can't see him finding the time to add more.


I would assume that celebrity endorsements work or these companies would not pay millions to athletes. I don't think I have ever bought a product just because a favorite athlete used it also.

Below is a listing of Peyton and Tiger's endorsements.

Peyton


DirecTV
Gatorade
Nerf
Oreo
MasterCard
Reebok
Sony
Wheaties
[/CENTER]

Tiger


Accenture
Buick
Nike
AT&T
American Express
Tag Heuer
Electronic Arts
Gillette
Gatorade
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