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Closer Look Sports - by Steve Gann

 

Big 12 To Play On Versus?

June 16th 2010 01:59
: Big 12 To Play On Versus?
Can Big-12 commissioner Don Beebe back up his promise to deliver more money to the ten remaining schools in the conference?

A.J. Maestas, President of Navigate Marketing, thinks that Texas can have success with their own TV network. The Chicago-based firms services include helping colleges assess the potential value of marketing and media rights.


They've got a great number of large markets in which they are the No. 1 team."

Texas' multimedia rights partner is IMG College, a division of IMG, a global sports, entertainment, management, marketing and TV behemoth. "IMG is ready to move on a network," Maestas said. "Texas knows what's feasible, and Texas really knows what it's worth."

However, he called the projected average annual TV splits of $20 million for Texas, Oklahoma and Texas A&M, with the other schools getting $14 million-$17 million each, "too high, just not realistic."

"Now, who knows? Maybe they can break the mold and come up with a model nobody's seen."

His firm projects an average annual total of $135 million a year for the 10 schools.

The Big 12 also is expected to seek payment of as much as $20 million in exit penalties from Nebraska, which is leaving for the Big Ten, and Colorado.

So Beebe and the Big-12 plan on performing a magic trick where less, as in having less schools, equals more money.

Something tells me that this week doesn't end the expansion plans and we end up with at least two super conferences within two years.
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